
The Complete WordPress Mastery Course
Your complete guide to creating, promoting and monetizing an attractive, lead-generating, money-making website
The Complete WordPress Mastery Course is WP Academy's A-Z training for creating an attractive website, promoting it with the full power of email marketing, SEO, social media and online video, and monetizing it with a shopping cart or membership system. It is designed for busy small-business owners, self-employed professionals and non-technical people who want to quickly master web technologies for the purpose of creating additional income sources through the web. It has also been used to start successful WordPress webmastering businesses, and by social media consultants to add valuable web design skills to their service portfolio.
These lectures were originally recorded live in May-June of 2012 for students who paid $600 for the full course. Major sections were redone in professional video in April-May of 2013, with the rest of the content due for updates and expansion by July 2014.
WordPress for Business Complete Recordings includes the newly-authored popular short course WordPress Essentials for Business, Theme Selection and Customization, and WordPress Backup, Security and Performance , plus additional sections listed below. The first two short courses will show you how to create, in under four hours, a professional-looking website which may be indistinguishable from a site created by a professional designer that cost you $2000 or more; while the remaining sections will show you how to hook up your site to newsletter management systems, search-engine optimization, shopping carts and membership systems, social media, online video, and more.
There is no other course on the internet that gives you so much practical and directly actionable information in such a brief time to create an effective, business-oriented website. You can read the reviews for WordPress Essentials to give you a flavor for the style of teaching, and you can review the table of contents below to see the breadth and depth of coverage.
This course is a living, breathing entity, continually adding new content as WordPress updates to new versions, new plugins and themes become available, and technology changes. We are actively working on expanding this content between now and July 2014 -- new sections are being added every month.
Note: we do our best to questions on the lectures, however we cannot guarantee support through this forum. If you want support, you should purchase the Live version of the course .
Your Instructor

Marc Beneteau is the founder of WP Academy, where he has trained hundreds of small-business owners, self-employed professionals, virtual assistants, and others to make professional-looking (and profitable) websites in WordPress. Before he started teaching full-time he ran a web design business, and was CTO of an internet startup before that.
Course Curriculum
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StartWordPress Essentials Introduction (1:31)
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StartWordPress: What & Why (2:46)
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StartWordPress.org or WordPress.com? (1:03)
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StartWhat you will need (1:24)
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StartUnderstanding domain, hosting, and name servers (4:02)
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StartChoosing a Domain Registrar & Hosting Company (3:54)
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StartInstalling WordPress on your domain (2:29)
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StartTour of an out-of-the-box WordPress site (1:30)
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StartTour of the WordPress dashboard (1:15)
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StartCreating Pages and Posts (2:57)
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StartUsing the Visual Editor (3:37)
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StartWorking with images (5:42)
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StartHyperlinking : How to hyperlink anything in WordPress (1:43)
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StartConfiguring a blog, static site and mixed site (2:50)
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StartRemoving home page title & comments box (2:14)
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StartAdding a flat navigation bar (2:11)
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StartAdding a drop-down navigation bar (1:25)
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StartInstalling a free theme (2:28)
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StartInstalling a commercial theme (1:43)
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StartModifying your theme settings, adding a header (4:06)
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StartWorking with the Weaver theme (4:54)
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StartSetting up Post Categories and Blog pages (3:21)
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StartUsing the Latest Posts, Post Categories & Custom Menu widgets (5:25)
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StartUsing the Text widget to post arbitrary Text or Images to your sidebar (4:58)
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StartUsing the Text widget to post a Youtube video (3:09)
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StartIntroduction to plugins: Akismet comment spam protection (3:11)
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StartUsing the RSSImport plugin; plugins that require shortcodes (7:05)
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StartInstalling a commercial plugin (1:05)
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StartPermalinks (1:14)
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StartDiscussion settings & Comment moderation (2:19)
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StartPrivacy Settings
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StartUser Menu
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StartCommercial themes (1:42)
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StartGraphic sources (0:47)
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StartWordPress Security (1:06)
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PreviewIntroduction to WordPress Theme Selection & Customization (1:24)
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StartHow to choose a theme (4:29)
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StartOutside tour of Associate theme (1:59)
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StartInside tour of Associate and Genesis themes (4:51)
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StartPopulating navbar and home page widget areas (6:28)
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StartAdding a slider to Associate theme (7:29)
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StartOther StudioPress examples (1:15)
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StartOutside tour of ElegantThemes Feather theme (4:28)
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StartInside tour of Feather theme (2:59)
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StartFeather theme: Populating home page (6:50)
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StartOther ElegantThemes examples (2:48)
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StartWooThemes Fresh News build (10:45)
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StartOther WooThemes examples (2:23)
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StartTour of OptimizePress (3:08)
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StartOptimizePress: Creating a squeeze page (6:16)
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StartOptimizePress: Creating a sales page (5:22)
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StartThesis 1.8 or 2.0? (2:36)
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StartThesis 1.8 installation & quick tour (3:11)
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StartThesis: Adding header & navbar (4:33)
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StartAdding Meteor Slider (3:51)
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StartAdding center-page 4x2 table (4:38)
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StartAdding footer widgets in Thesis (2:13)
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StartFirebug CSS inspector tool; creating CSS overrides (4:46)
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StartWeaver theme tour (3:35)
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StartMore Weaver theme options (5:01)
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StartWhat is a responsive theme? (4:08)